Basta: Hublot Advertises "Choupette" with Camp Field Cat.

Premium Cat Content: The Swiss luxury watch manufacturer Hublot puts on Internet star "Choupette" in a campaign for the 20th birthday of the "Big Bang" collection. The white Birma cat of the 2019 late Modezar Karl Lagerfeld is now himself a star with his own Instagram account and has already been "Model" in advertising campaigns for Opel and Japanese cosmetic products. The message of the Hublot campaign is probably: Luxury watches are something …

The luxury company uses the famous cat Choupette prominently in its current marketing campaign. The occasion is the 20th anniversary of the company's Big Bang collection. The campaign is under the new slogan «Own It».