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Basis Launches Agentic AI Solution to Accelerate Omnichannel Media Planning and Activation
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Basis Launches Agentic AI Solution to Accelerate Omnichannel Media Planning and Activation
Compass by Basis is a new agentic AI-powered tool that aims to revolutionize the way advertisers and agencies develop omnichannel media strategy, planning, and execution for campaigns. Part of the company’s intelligent operating system for autonomous advertising, the platform has been created with the ability to turn campaign briefs into executable media plans in mere minutes across programmatic, direct, paid search, and paid social channels. As…
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