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Barrett Hofherr Launches Bachan's National Brand Campaign, ‘Look for the Octopus’

Summary by Citybiz
The brand is making its largest paid media investment to date to support the campaign aimed at driving national brand awareness with its mascot, Octo, front and center. Bachan’s, the original Japanese Barbecue Sauce brand known for its bold flavors and cult following, is rolling out the biggest campaign in its history with “Look for the Octopus,” a national effort developed with Barrett Hofherr, the brand’s newly appointed creative partner. The …
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citybiz broke the news in on Monday, March 16, 2026.
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