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Barbie Fashion Designers Killed in Car Accident in Italy

ITALY, JUL 31 – Mario Paglino and Gianni Grossi, co-founders of Magia2000, died in a head-on collision caused by a wrong-way driver on Italy's A4 highway, ending careers that shaped Barbie fashion dolls.

  • On Sunday, July 27, Barbie doll designers Mario Paglino and Gianni Grossi died when their car collided head-on with 82-year-old Egidio Ceriano on the A4 Turin-Milan highway.
  • The crash was triggered when the elderly driver drove in the wrong way, after making a U-turn following a missed toll booth, and reached speeds of 129 km per hour.
  • Founded in 1999, Magia2000 regularly collaborated with Mattel Italy and Europe on Barbie projects, earning the Barbie Best Friend Award in 2016 from Carol Spencer.
  • A memorial service is planned for Friday, Aug. 1, at the Basilica of San Gaudenzio, Novara, Piedmont, honoring the designers' contributions.
  • The Barbie maker posted on Instagram on Monday, July 28, and Mattel said, `As passionate and talented designers and lifelong collectors, their spirit and love for the brand turned every creation they touched into a masterpiece`.
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Mario Paglino and Gianni Grossi were collectors and created unique versions of the bonca, working with Mattel several times over the years.

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Peru21 broke the news in on Wednesday, July 30, 2025.
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