Barb: 20.6m UK SVoD homes in Q2 2025

Barb: SVOD subscribers moving to ad tiers

The UK showed an increase of 500,000 homes in the number who had access to a subscription video-on-demand (SVOD) service in Q2 2025. According to Barb, 20.6m UK homes (69.7%) now have services from providers including Apple, Netflix and Disney+ available. Doug Whelpdale, Head of Insight at Barb said: “With almost all services showing quarterly growth, close to half a million more homes now have an SVOD service than in Q1.  “Strong quarterly grow…

Barb: almost all SVoD services showing quarterly growth

Barb has released its latest SVoD subscription data. Findings from the Barb Establishment Survey show that 20.6 million homes in the UK had access to at least one subscription video-on-demand (SVoD) service in the second quarter of 2025, an increase from 20.1 million in Q1. The survey showed Netflix led the way, with 17.6 million homes (59.6 per cent) having access to the service in Q2, an increase from 17.4 million in the previous quarter. The …

Barb: 20.6m UK SVoD homes in Q2 2025

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to a SVoD service in Q2 2025. This is an increase from 20.1 million UK homes in Q1 2025. The service-level subscriptions data are as follows: Netflix: 17.6 million […]