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Baidu’s profits decline as AI investment reshapes the business
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Baidu’s profits decline as AI investment reshapes the business
At Baidu (百度), profit decline is becoming a defining feature of its AI pivot. China’s search giant reported a 42% year-on-year drop in fourth-quarter profit, reflecting the twin pressures of heavy artificial intelligence investment and sustained weakness in its core advertising business. As the company accelerates its repositioning toward an AI-first model, that strategic shift is increasingly visible in its financial results. Revenue for the th…
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