US EditionBad Bunny show caused spike in Spanish lessons, Duolingo says
Bad Bunny’s Spanish halftime show sparked a 35% rise in U.S. Spanish learners, with platforms forecasting hundreds of thousands more joining language programs.
- Aspiring Spanish speakers increased their interest in learning the language after Bad Bunny's Super Bowl halftime show.
- Duolingo observed a spike in activity but noted it's too soon to determine if the interest will last.
- U.S. Google searches for 'learn Spanish' surged by 122% in the 24 hours post-Super Bowl, according to Canada Sports Betting.
- Bad Bunny's Grammy win and humorous comments on 'Saturday Night Live' boosted enthusiasm for Spanish lessons.
14 Articles
14 Articles
The Mercury news
NY Daily NewsSurge in Spanish-study seekers follows Bad Bunny Super Bowl performance
Aspiring Spanish speakers are flocking to learn the language in the wake of Bad Bunny’s Super Bowl LX halftime show. A spike in Duolingo activity preceding the much-heralded all-Spanish set hadn’t changed much by Tuesday, though the language-app company acknowledged it is too soon to know whether that will stick. “Is this what a one-night stand feels like?” Duolingo quipped on X about whether the interest would translate to an actual relationshi…
Buenos Aires, 11 February (NA) -- Searches to learn Spanish in the United States increased to 178%, reaching peaks of 63,000 searches per day following Bad Bunny's performance in the Super Bowl's half-time show, while, prior to the event, traffic had already increased by 89% above the usual levels, reaching 43,000 searches and in the days following the show it went even higher.
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Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
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