US EditionRoc Nation Says Bad Bunny Halftime Show Set Global Record Viewership: 4.15 Billion
Bad Bunny’s 'DtMF' reached No. 1 on the Billboard Global 200 after a 7x surge in Apple Music streams following his Super Bowl halftime show, marking a major cultural impact.
- In the wake of the Super Bowl LX halftime show, 'DtMF' topped the Billboard Global 200 with 57 million streams and 3,000 sold during the 20-26 streaming week.
- Following the Halftime set, Apple Music reported a 7x surge in plays for Bad Bunny's 'DtMF' as the Super Bowl LX Halftime Show drew massive global attention across broadcast and social platforms.
- By Billboard's methodology, the Billboard Global 200 and Global Excl. U.S. charts are compiled from streaming and sales activity across territories, with Luminate data. Apple Music reported the Halftime Set List became its most-played playlist and Bad Bunny occupied nearly a quarter of the Daily Top 100 with 'DtMF' at #1.
- On the touring front, after the Super Bowl, Bad Bunny resumed his world tour five days later with three stadium shows in Buenos Aires, grossing $170.9 million and selling 1.1 million tickets through January.
- As a cultural milestone, the fully Spanish-language Super Bowl LX Halftime Show produced by Roc Nation broke records and propelled 'DtMF' to career-first chart milestones.
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Bad Bunny’s halftime show racked up over 4 billion views in 24 hours after Super Bowl: Roc Nation
Bad Bunny's performance at the 2026 Super Bowl halftime show drew 4.157 billion views worldwide within the first 24 hours, according to Roc Nation, the show’s producer.
More Than 4 Billion People Watched Bad Bunny’s Super Bowl Performance
Bad Bunny’s historic Super Bowl performance has set a new global viewership record, with more than 4 billion people watching the performance. On Monday, the NFL, Roc Nation (which co-produced the show), and Apple Music (the halftime show’s main sponsor) revealed that Bad Bunny’s performance garnered 4.157 billion views in 24 hours. Those figures included the global broadcast numbers, as well as views on YouTube and social media platforms. T…
Roc Nation detailed that the figure includes American TV, as well as international broadcasts and digital reproductions
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