US EditionZara and Adidas Share the Stage at Bad Bunny's Super Bowl Halftime Show
Bad Bunny launched his first signature Adidas sneaker, the Bad Bunny x Adidas BadBo 1.0, in a limited run of 1,994 pairs to mark his Super Bowl halftime performance.
- On Sunday, Bad Bunny debuted the all‑white Bad Bunny x Adidas BadBo 1.0 'Resilience' at the Super Bowl LX Halftime Show at Levi's Stadium, dropping February 9.
- Ahead of the big show, Bad Bunny soft-launched the BadBo line earlier in the week, previewing a 'Rise' colorway at a pre‑game press conference and a white‑and‑black version at a Thursday event, with 1,994 pairs issued after his Grammy win.
- The BadBo 1.0 is a mid‑top nubuck, suede and mesh construction with an EVA foam midsole, winged overlays, a Trefoil logo and a translucent rubber outsole.
- Demand spiked after the performance as the new silhouette flew off shelves, with a few sizes remaining on the Adidas website, while brands seeking halftime exposure showed increased interest this year.
- Following halftime product pushes, Bad Bunny's debut positions him as a top‑tier Adidas collaborator, echoing Rihanna's Fenty moment and generating $5.6 million in earned media, according to Launchmetrics.
17 Articles
17 Articles
Bad Bunny’s All-White Super Bowl Look Included Dad Sneakers That Have a Personal Meaning
He designed them alongside Adidas as part of a longtime collab.The Gist Bad Bunny took the Super Bowl stage on February 8 wearing a head-to-toe cream outfit full of cultural meaning.His jersey with padded shoulders and jibaro-style pants were custom Zara.He also wore shoes from an ongoing collab with Adidas.Ahead of Benito Antonio Martínez Ocasio's (a.k.a Bad Bunny) Super Bowl performance, the internet began placing bets on just who exactly the …
What Did Bad Bunny Wear at Super Bowl 2026 Halftime Show? All About His White Adidas Shoes & ’64′ Jersey Tribute | Just Jared: Celebrity News and Gossip
Bad Bunny turned his 2026 Super Bowl halftime performance into both a fashion moment and a deeply personal tribute. The 31-year-old Puerto Rican superstar hit the stage at Levi’s stadium in an all-white look blending sportswear, streetwear and personal sentiment, while also debuting the brand-new BadBo 1.0 in white, his first official signature sneaker with adidas, marking the shoe’s first-ever global release during the performance. Keep reading…
Bad Bunny Wore His Signature Adidas Sneakers During the Super Bowl Halftime Show — And They’re Still Available to Shop Online
Bad Bunny debuted his signature Adidas sneakers, the BadBo 1.0, during his Super Bowl Halftime Show. Shop Bad Bunny's Adidas sneakers online.
Times of India
The Economic TimesBad Bunny x Adidas BadBo 1.0 sneaker drops suddenly following Super Bowl appearance
Superstar Bad Bunny unveiled his first signature Adidas shoe, the BadBo 1.0, during the Super Bowl halftime show. The Puerto Rican artist wore a cream version of the sneaker, matching his white outfit. This marks a significant collaboration for Adidas. The shoe draws inspiration from 90s athletic trainers. A limited release preceded the game, with more colorways planned.
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