Backstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl Commercial

Backstreet Boys Trade Perfection for Personality in T-Mobile Super Bowl Spot

The moment aired during the Super Bowl, but the story really took shape off camera. The Backstreet Boys teamed up with T-Mobile for a national commercial that leaned heavily on comedy, timing, and a willingness to laugh at themselves. The ad places the group in familiar pop-star territory, then lets things unravel. Missed cues, awkward pauses, and playful mistakes became part of the final presentation, highlighting the bloopers rather than hidin…

Ben Stiller. Backstreet Boys, Matthew McConaughey and more star in Super Bowl commercials

Star-studded commercials led the action off the field at Super Bowl 2026.

The Backstreet Boys reunite for T-Mobile Super Bowl ad

The Backstreet Boys have reunited to star in the T-Mobile Super Bowl ad.

T-Mobile Super Bowl Commercial 2026: Backstreet Boys Sing ‘I Want It That Way’ with New Lyrics, Plus Celeb Cameos | Just Jared: Celebrity News and Gossip

T-Mobile Super Bowl Commercial 2026: Backstreet Boys Sing ‘I Want It That Way’ with New Lyrics, Plus Celeb Cameos The Backstreet Boys want it that way in the T-Mobile Super Bowl ad! The iconic boy band appears in the phone company's commercial, airing during the Big Game…

Backstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl Commercial

The Backstreet Boys bring a fun, reimagined version of “I Want It That Way” to T-Mobile’s 2026 Super Bowl commercial, which they filmed in New York City with a snowstorm looming. Related Backstreet Boys Warm Up to Sing on TV for Super Bowl Sunday in New Ad Teaser: ‘We’re So Back’ …