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Lucozade Brings Back Grafruitti Flavour for New Campaign
Lucozade has revived its limited-edition Grafruitti flavour, more than a decade after it first launched, as part of a new campaign created with We Are Social.
Originally released in 2015,…
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Back for the Believers: Lucozade relaunches iconic Grafruitti flavour with We Are Social – Marketing Communication News
Socially-led creative agency, We Are Social, has partnered with Lucozade to celebrate the return of fan favourite flavour, Grafruitti. After initially launching in 2015 as a limited edition release, Lucozade has brought back Grafruitti “For the Believers”. Tapping into its strong online community and nostalgic love for the flavour, Lucozade began teasing fans in early March with creative community management. This included commenting on old Grafr
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