US EditionBaby care company under fire for ‘disgusting’ sexual jokes on packaging
FridaBaby's use of sexual jokes in marketing baby products sparked widespread criticism and boycotts, with some posts garnering over 85,000 likes on social media.
- On Thursday, a post on X calling out FridaBaby's language drew over 85,000 likes and ignited backlash after photos showed sexualized phrases on packaging and social posts.
- Resurfaced posts reveal a pattern in FridaBaby's irreverent tone, including a deleted April 2020 NoseFrida post captioned `What happens when you pull out too early #nosefrida #dontmove.`
- Screenshots show specific captions and package copy that critics flagged, including phrases like `This is the closest your husband's gonna get to a threesome` on a 3-in-1 Ear, Forehead + Touchless Thermometer and `How about a quickie?` on Electric NoseFrida ads.
- By Friday, several posts and the FridaBaby website's Meet the Team page were taken down while parents removed items from baby registries and Newsweek sought comment, with a FridaBaby spokesperson defending its humor.
- Given FridaBaby's well-known products and media profile, criticism intensified as Brian Byrd, director of packaging, Adam Gagliardo, vice president of marketing strategy, and Aaron Camello, package design production manager, were publicly identified.
17 Articles
17 Articles
Frida Under Fire: Controversial Marketing Sparks Outrage
A leading infant care company has been plunged into a public relations crisis after social media users shared images of what they say are suggestive captions and slogans on products and marketing materials, sparking widespread condemnation and calls for boycotts. The controversy centres on Frida, best known for baby and postpartum care products, which critics allege included sexualised language in promotions deemed deeply inappropriate for items…
Explaining The FridaBaby Controversy: Babycare Brand Underfire Accused Of Sexuallized Marketing
Some parents are raising issues against babycare brand FridaBaby, saying the product is being sexualized. Countless people have been calling out the brand for its use of inappropriate language to market the products. FridaBaby is accused of sexualizing baby products One post from a concerned person on social media showed a disturbing image on the brand’s 3-in-1 True Temp thermometer. Syracuse.com reported that the image on the product shows a th…
'Just the Tip': Frida Baby Faces Explosive Boycott and Scandal Over Disgusting Sexual Innuendos on Baby Products – Parents Demand Answers as Brand Sexualizes Infants
Expecting parents across America are removing Frida Baby products from their registries and mothers and fathers are vowing a full boycott after resurfaced promotional materials and product packaging revealed a pattern of crude, sexual jokes about products designed for newborns and infants. The popular brand is known for products such as the NoseFrida snot-sucker, thermometers, and ear cleaners. The firestorm of backlash erupted this week after T…
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