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‘Babe, I’m going to be the Christian Dior of sex’: the Israeli founder turning lube i

Summary by Ynet News
After an awkward online purchase sparked a revelation in Italy, entrepreneur Noam Ruimi set out to rebrand sexual wellness in Israel as premium beauty, facing gossip, Instagram bans and questions about her marriage along the way

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‘Babe, I’m going to be the Christian Dior of sex’: the Israeli founder turning lube i

After an awkward online purchase sparked a revelation in Italy, entrepreneur Noam Ruimi set out to rebrand sexual wellness in Israel as premium beauty, facing gossip, Instagram bans and questions about her marriage along the way

·Tel Aviv-Yafo, Israel
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  • 100% of the sources lean Left
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Ynet News broke the news in Tel Aviv-Yafo, Israel on Saturday, February 21, 2026.
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