[Ax Now, on the Scene] a $1 Billion Pharmaceutical Redesigns Marketing

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Lean Right

Factuality

Ownership

A question I hear most frequently in consulting these days is, "How much can artificial intelligence (AI) improve marketing efficiency?" Many companies are focusing on AI to produce images and videos faster and more cost-effectively, and to automate advertising execution. However, this approach still assumes that marketing competitiveness stems from the size of the advertising and promotional budget.