Published 09/18/2023 8:00:00 a.m.

Avon's Rebrand Is Only Part of Its Revitalization Strategy

Summary by Ground News

Beauty brand Avon has been undergoing a makeover of its own for almost a year. New logo and brand campaign will debut later this year. Brand portfolio revamp and packaging redesign set for release in early 2024. Brand marketing is already proving a success, as owner Natura&Co reported that its beauty category had grown 3% year over year.

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Avon's Rebrand Is Only Part of Its Revitalization Strategy

For almost a year, beauty brand Avon has been undergoing a makeover of its own with the introduction of a new logo and brand campaign, which has led to producing its first "John Lewis-style" Christmas campaign. It'll debut later this year while its portfolio revamp and packaging redesign get set for release in early 2024....

09/18/2023 8:00:00 a.m.

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