US EditionBogotá and Avianca Launch South America’s First Official “Stopover” Program | The City Paper Bogotá
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Bogotá and Avianca Launch South America’s First Official “Stopover” Program | The City Paper Bogotá
In a bid to transform layovers into economic opportunity, Bogotá has launched StopOver Bogotá: Love at First Runway, an ambitious tourism strategy in partnership with Avianca aimed at converting the Colombian capital into a premier stopover destination for international travelers. Presented as the first program of its kind in South America, the initiative allows passengers in transit at El Dorado International Airport to extend their layover and…
The strategy will start with seven priority markets: Lima, Madrid, Miami, Guayaquil, Mexico City, Buenos Aires and São Paulo
Avianca launches Stop Over for connecting travelers to get to know Bogotá. Image: Valora Analitik. Avianca, the District Tourism Institute (IDT) and El Dorado Airport launched on July 15 the ‘Love at First Track’ initiative, the first stopover in South America, which seeks to attract connecting passengers in Colombia to meet Bogotá and boost the economic spill in the city. In 2024, El Dorado Airport had a transit of 45 million passengers, six mi…
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