Glossier Is Landing in France, With Help From Sephora

Glossier Is Landing in France, With Help From Sephora

Glossier is heading to France via Sephora, with a launch that will kick off in June.

In an environment where attracting consumer attention is becoming more and more difficult, creating memorable brand experiences is key. Avanna, an agency specializing in brand experience, has demonstrated her ability to link brands with audiences through transcending activations. One of the most outstanding collaborations has been with Sephora Mexico, with whom she has developed impressive activations at music festivals such as Tecate Emblema 20…