Audiences, sponsors: F1 sets records

Prior to the Grand Prix in Miami, the drivers' parade was as inahbitual as it was successful for the F1. In LEGO single-seaters, the drivers had a lot of fun, to the delight of the public. This partnership F1 - LEGO was the emerging part of a large iceberg: that of the sponsors and partnerships that Liberty Media established with large companies. "We see a continuous momentum in sponsoring and licensing at the beginning of the year, with an exce…