Audiences are increasingly turning to social platforms for entertainment

Audiences are increasingly turning to social platforms for entertainment

The traditional entertainment model is changing fast, with younger audiences moving away from pay TV and traditional media.

Social media’s role in promoting local arts - Pakistan Observer

In the digital age, social media has transformed how local arts, music and literature are created, shared and consumed. Platforms like Facebook, Instagram, Twitter, YouTube and Tik-Tok offer unprecedented opportunities for artists, musicians and writers to showcase their work globally. Unlike traditional promotion, which often requires significant investment and industry connections, social media allows creators to connect directly with audience…