US EditionAudi Previews Formula 1 Identity with R26 Concept Ahead of 2026 Debut
Audi revealed the R26 Concept, previewing its 2026 F1 car with a minimalist design and announced title partnerships with BP, Adidas, Revolut, and Qatar's sovereign wealth fund investor.
- On Nov 12, 2025, Audi AG unveiled the R26 Concept in Munich, previewing its inaugural Formula 1 car and rebranding the Switzerland-based Sauber team 115 days before official F1 entry.
- Amid the rebrand, Audi AG framed the R26 Concept as a preview of its new minimalist visual identity based on four design principles, calling the F1 project a pioneer for company renewal.
- The R26's livery blends titanium, Audi red and carbon black in a geometric, minimalist design, featuring the Audi rings presented in red as a motorsport heritage reinterpretation.
- Team officials confirmed driver and management continuity next year, retaining Nico Hülkenberg, Gabriel Bortoleto, Jonathan Wheatley, and Mattia Binotto while securing BP, Adidas, and Revolut as partners.
- Audi AG frames Formula 1 as a catalyst for long-term transformation, aiming to fight for the World Championship by 2030 while acknowledging it won't become a top team overnight.
38 Articles
38 Articles
Audi has launched its countdown to one of the most anticipated milestones in its sports history: its debut in Formula One. Since the Brand Experience Center in Munich, the signature of the four rings officially presented its identity in the queen category, alongside the Audi R26 Concept, the prototype that anticipates the design and philosophy of its first single-seater, whose definitive version will be known in January 2026. “We do not enter Fo…
‹ › 1 / 6 audi r26 concept ‹ › 2 / 6 audi r26 concept ‹ › 3 / 6 audi r26 concept ‹ › 4 / 6 audi r26 concept ‹ › 5 / 6 audi r26 concept ‹ › 6 / 6 audi r26 concept A little more than three months after its official entry into the Circus, scheduled for next season, Audi begins to reveal some details of its Formula 1 project: the first piece is that of the R26 Concept, a single-seater concept that, although not the definitive model (whose unveiling …
Audi has presented in Munich the design and official colors of its first Formula 1 car, which will debut in the 2026 season. After acquiring the Sauber team, the German manufacturer is developing a complete project from scratch — with the engine being produced in Neuburg and the car in Hinwil. The dominant color of the car is titanium, symbolizing the German tradition of “racing silver”, while the red details signal a new era for the brand with …
Coverage Details
Bias Distribution
- 50% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
