Audi creates structures for accelerated transformation

Audi is working on the software-defined vehicle, wants to bring more and better electric cars to the road in the coming years, but also urgently needs to increase its own margin. Audi is in crisis and wants to "transform" itself from it. For this, Audi is now establishing a completely new department, which will start its work very soon within the framework of the "Audi Agenda". For this purpose, new personalities have also been presented. The ne…

Audi creates structures for accelerated transformation

Audi sets its sights on greater speed with a more efficient organization and less complexity. The prelude to this was the introduction of the matrix organization and the strengthening of the model series structure at the beginning of the year. Now, another important step is to follow: Audi will bundle its transformation functions in the new organizational unit “Transformation, Consulting, and Organization.” Yvonne Bettkober, who was most recentl…