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Audemars Piguet x Swatch Royal Pop collection: What to know about the new collaboration
The eight pocket watches start at S$535 and are not limited editions, with purchases capped at one per person each day.
- On Wednesday, Audemars Piguet and Swatch officially unveiled the Royal Pop collection, a collaboration of eight unique pocket watches available exclusively at selected Swatch stores starting May 16.
- Merging the vibrant Swatch Pop aesthetic with Audemars Piguet's iconic Royal Oak design, the watches feature a bioceramic case and a 90-hour power reserve SISTEM51 movement.
- Offered in Lepine-style and Savonette-style, the eight models are priced from $525 to $560, with each piece designed to "pop" out of its frame for wear as a pendant or desk clock.
- Anticipation has triggered queues at Swatch stores globally, including in London and New York City, while some collectors criticize the potential dilution of luxury status and others view it as a new emotional touchpoint.
- Audemars Piguet will donate all proceeds to support horological talent, and Oliver Mueller, head of LuxeConsult, said the partnership could be "highly positive for both brands.
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Swatch and Audemars Piguet’s ‘Royal Pop’ a pocketwatch?
Stirring up a storm over its ‘Royal Pop’ teaser last week, Swiss watch manufacturers Swatch and Audemars Piguet just officially revealed the product of their collaboration last night—and it’s nothing like the leaked mock photos.
·Bangkok, Thailand
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Swatch and Audemars Piguet presented the "Royal Pop". The clock costs a maximum of 400 euros. Nevertheless, the enthusiasm is limited.
·Germany
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The new collaboration between watch manufacturers Swatch and Audemars Piguet is making social media buzz. People are already queuing up for the release.
·Stockholm, Sweden
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Coverage Details
Total News Sources18
Leaning Left2Leaning Right4Center3Last UpdatedBias Distribution45% Right
Bias Distribution
- 45% of the sources lean Right
45% Right
L 22%
C 33%
R 45%
Factuality
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