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Norwegian Cruise Line to pay $2M over COVID sales practices
The agreement requires $2 million in penalties and new sales oversight after investigators said NCL misled customers about COVID-19 risks and refunds.
Nevada Attorney General Aaron Ford announced a $2 million settlement Wednesday with Norwegian Cruise Line on behalf of 12 states, resolving a multistate investigation into COVID-era sales and cancellation practices.
The investigation began following reports that NCL representatives were discouraging cancellations by inaccurately telling consumers the virus could not survive tropical temperatures, Connecticut Attorney General William Tong's office said.
Between March 13, 2020, and November 30, 2025, NCL issued over $3 billion in nationwide reimbursements, including approximately $2.6 billion in credit card refunds and nearly $505 million in future cruise credits.
Mandatory training for consumer-facing employees and senior management approval of sales communications during future disaster declarations are now required; NCL is also barred from creating deceptive sales statements.
While NCL did not admit prior violations, Norwegian Cruise Line Holdings stated it is "pleased that this matter has now been resolved" and has strengthened practices to reflect higher accuracy standards.