What Does the New Alaska Airlines Loyalty Program Mean for You?

What does the new Alaska Airlines loyalty program mean for you?

Mileage plan members from both airlines become Atmos Rewards members.

Atmos Rewards Is the New *It* Frequent Flyer Program. But Is It Any Good?

Since the merger between Alaska Airlines and Hawaiian Airlines was announced in 2023, one of the biggest outstanding questions has been how the two carriers would marry their frequent flyer programs. The world now has the answer–and it’s not all bad news. On August 20, both airlines announced the launch of Atmos Rewards. By October 1, 2025, Atmos will replace both Alaska’s Mileage Plan and Hawaiian’s HawaiianMiles as the united loyalty program, …

Atmos Rewards Pushes the Burden of Elite Status Further on to the Alaska and Hawaiian Customer – Cranky Flier

Alaska and Hawaiian officially rolled out their new combined loyalty program yesterday called Atmos Rewards. In short, the program largely stays similar to what Alaska Mileage Plan had before. I’m not here to give you a summary — you can find that anywhere. Instead, I want to talk about one change in particular: the ability to choose how you earn miles. I don’t love it. Oh sure, the overall reviews of the program have been glowing so far. Just t…