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Athlete Lily Smith performed a balance beam routine 52 stories above street level
Lily Smith performed a 52-story rooftop beam routine with a 9.5-foot extension to promote Rimmel London's mascara delivering six times more visible lash volume.
- Unveiled on Instagram Thursday, Lily Smith performed a rooftop balance-beam routine 52 stories above Manhattan to promote Rimmel London's Thrill Seeker Mega Lift mascara.
- Rimmel London and Red Bull partnered in their first collaboration to launch Thrill Seeker Mega Lift mascara, which the campaign says delivers up to six times more visible lash volume.
- The rooftop sequence featured a performance beam extending 9.5 feet above the rooftop, twice standard height, with Smith performing a demanding front-toss-pike in her 90-second routine.
- The feat adds to Smith's growing list of sporting accomplishments, boosting the profile of the five-time national All-American and Red Bull athlete in NCAA gymnastics.
- Amid a strategic review, Coty Inc. said in September it was assessing its $1.2 billion mass color cosmetics business, which includes Rimmel London.
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35 Articles
35 Articles
Rimmel London teams up with Red Bull and Lily Smith for gravity-defying mascara launch
The Coty-owned make-up brand enlisted five-time national All-American gymnast and Red Bull athlete Lily Smith to take on a daring stunt in New York, US, in celebration of a new addition to its Thrill Seeker mascara line
Coverage Details
Total News Sources35
Leaning Left2Leaning Right1Center23Last UpdatedBias Distribution88% Center
Bias Distribution
- 88% of the sources are Center
88% Center
C 88%
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