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At Startupfest, Georges St-Pierre and Harley Finkelstein compare notes on fear, focus, and ambition

The pair compared fight camp discipline with startup pressure and said 36% of business owners face mental-health challenges weekly, according to the Business Development Bank of Canada.

Summary by BetaKit
What could a legendary UFC fighter and an e-commerce entrepreneur have in common? The scale of their ambition and a lifelong struggle of mental preparation, according to Shopify president Harley Finkelstein and hall of fame fighter Georges St-Pierre.   The news: To kick off Day 1 of Startupfest, the annual Montréal tech conference, Finkelstein sat down with St-Pierre. The fireside chat focused on the similarities between how elite fighters and e…

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BetaKit broke the news on Wednesday, July 8, 2026.
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