US EditionKingsmill Owner Associated British Foods to Buy Hovis in Huge Bread Deal - Liverpool Echo
The merger aims to cut costs and boost efficiency amid rising inflation and falling bread sales, creating a UK bread market leader with a 41% share, ABF said.
- On Friday, 15 Aug 2025, Associated British Foods said it has reached an agreement to buy Hovis from private equity owner Endless and merge it with its Kingsmill business.
- Amid cost pressures and changing consumer demand, Allied Bakeries saw annual losses of about £30 million despite sales of about £400 million, prompting the strategic review.
- ABF said that combining Hovis and Kingsmill’s production and distribution will save about £55 million and position it as market leader with 41% share, surpassing Warburtons’ 34%.
- Jobs could be at risk in the UK’s bread-making sector as the proposed merger faces scrutiny from the UK Competition and Markets Authority, a process that could take up to one year.
- AB Foods said the deal will lead to significant cost synergies and establish a stable platform for product innovation in the UK bakery category segments that are growing due to changing consumer tastes.
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Leaning Left3Leaning Right0Center8Last UpdatedBias Distribution73% Center
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73% Center
L 27%
C 73%
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