Ubisoft Says Answer To 'Assassin's Creed Shadows' Backlash Was Convincing Fans It Was "More Of A Video Game Than A Message"

Ubisoft Says Answer To 'Assassin's Creed Shadows' Backlash Was Convincing Fans It Was "More Of A Video Game Than A Message"

According to Ubisoft CEO Yves Guillemot, the massive wave of backlash met by Assassin’s Creed Shadows at the time of its announcement was a wake-up call for the studio, who realized that the only path forward for the embattled game was to convince the series’ longtime fans that the game was more than just a textbook example of ‘message over substance’. Yasuke (Ruan “jogazulu” Silva) is ready to fight for justice in the live-action tokusatsu comm…

Assassin's Creed Shadows' backlash reportedly corporately canonised by Ubisoft as a victory for being "more of a video game than a message"

Ubisoft have reportedly offered a corporate spin on the backlash Assassin's Creed Shadows faced from right-wing grifters prior to release, with CEO Yves Guillemot framing it as "a battle with our fans, to demonstrate that we were, in fact, more of a video game than a message". The company also seem to be trying to canonise the events as some kind of masterful marketing victory, which arguably isn't too surprising, even if the fact they're not tr…

‘We had to stop focusing on those who hated us’: Ubisoft says it won the battle against Assassin’s Creed Shadows backlash

The company’s response to the backlash was detailed in a recent presentation…

Ubisoft CEO gets candid about Assassin's Creed Shadows' culture wars

Ubisoft's CEO has addressed the culture wars and attacks Assassin's Creed Shadows faced in the lead-up to its launch, discussing the controversy in a way most companies and their executives would have likely avoided. At a meeting of video game industry insiders during Paris Games Week (reported by Game File), Guillemot began his talk around the fiasco by "what happens when a legendary franchise reveals one of its most anticipated experiences? O…

Assassin's Creed Shadows was "the game everyone loves to hate" after a culture war of "fake fights," Ubisoft says, so it armed fans for a "battle" to prove it's "more of a video game than a message"

"Our goal is really to be able to ensure that our fans discover and defend what they expect from our games"

In an unusual video in Paris, Ubisoft documents Assassin's Creed: Shadows' messy culture war saga

Exclusive: A transcript of Ubisoft’s official company video about battling the backlash to its biggest game in years. A key line: "We had to stop focusing on those who hated us."