US EditionMicrosoft Develops AI Stylist Tool for Ralph Lauren
Ask Ralph uses Microsoft Azure OpenAI to offer personalized outfit suggestions and styling tips, enhancing shopping convenience for Apple and Android users in the U.S.
- On Tuesday, Ralph Lauren launched Ask Ralph, an AI-powered styling assistant available on its U.S. app developed with Microsoft's Azure OpenAI platform.
- This launch builds on a 25-year partnership with Microsoft, which originally helped Ralph Lauren create one of fashion’s first e-commerce platforms.
- Ask Ralph generates personalized outfit suggestions and styling advice by interpreting user prompts, context cues, and available Polo Ralph Lauren inventory.
- David Lauren emphasized that Ralph Lauren is innovating the shopping experience for a new generation, while Microsoft’s Shelley Bransten highlighted how AI is revolutionizing the way consumers interact with fashion brands.
- Ralph Lauren plans to expand the AI tool globally and to other brands, reflecting growing use of AI in fashion shopping but acknowledging varied customer reception.
12 Articles
12 Articles
Ralph Lauren's AI styling app feels luxe and exclusive — but it admits you still need to try clothes on
Ralph Lauren's AI app makes online shopping feel fancy, but it still pushes you back to the store.Ralph Lauren appRalph Lauren launched an AI-powered fashion assistant called Ask Ralph on its US app on Tuesday.The bot answers style questions and serves up curated looks that feel luxe and perfectly on brand.The AI says you'll still need to hit the store to see if the clothes actually work on you.Luxury American brand Ralph Lauren just rolled out …
Ralph Lauren Introduces ‘Ask Ralph’ AI Stylist Bot
Summary Ralph Lauren has launched “Ask Ralph,” a new conversational AI chatbot to provide styling and shopping advice. Developed with Microsoft’s Azure OpenAI platform, the bot can create curated looks from simple prompts and is rolling out on the Ralph Lauren app in the US. Ralph Lauren is dipping its toe into artificial intelligence (AI) with a new in-app chatbot designed to assist users with styling and shopping advice. The partnership with …
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