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Asics Is Committed to Running, Tennis and Lifestyle to Grow in Latin America, Which Already Accounts for 4% of Its Global Business
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Photo: Mitsuyuki Tominaga, president and COO of Asics Latin America is a territory of contrasts: mountains, deserts, cities of height and extreme heat. A paradise for runners, but also a technical challenge for footwear and sportswear brands. In that scenario, Asics, the renowned Japanese tennis firm, sees an opportunity for sustained growth, although still modest in front of other regions. Mitsuyuki Tominaga, president and COO of Asics, talked …
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