Asian Paints Causeway, a leader in Sri Lanka’s coatings industry, secured the highest award in its category at the prestigious Effie Awards for its highly impactful marketing campaign for SmartCare ‘AquaSafe’. The campaign, centered on the resonant tagline “අපේ නිවසේ ආරක්ෂාව, ඔබේ නිවසේ රැකවරණය”, was recognized for its creative excellence and its effectiveness in redefining the waterproofing market in Sri Lanka. The accolade was presented at the …
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