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Asiago consortium defeats US cheese product, creating “path” for GI enforcement abroad

Summary by worldtrademarkreview.com
A Milan Court of Appeal decision clarifies that US consumers do not view the label ‘Asiago’ as a generic cheese term when used in conjunction with Italian tricolour imagery.
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Asiago consortium defeats US cheese product, creating “path” for GI enforcement abroad

A Milan Court of Appeal decision clarifies that US consumers do not view the label ‘Asiago’ as a generic cheese term when used in conjunction with Italian tricolour imagery.

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worldtrademarkreview.com broke the news on Thursday, October 22, 2026.
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