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Wisconsin Cinnabon Worker Fired After Racist Outburst

Cinnabon terminated the employee after a viral video showed racist harassment of a Somali couple, with the company condemning the behavior and affirming guest respect.

  • On Saturday, Cinnabon fired an employee at its Ashwaubenon, Wisconsin location after a viral video showed the worker harassing a Somali couple, and Carlson said, 'We are aware of the deeply troubling video involving a former employee at the independently owned and operated Cinnabon bakery in Ashwaubenon, Wisconsin.'
  • The couple recorded the encounter after the Cinnabon employee mocked the woman's hijab, used a racial slur, declared she was racist, and made obscene gestures at Bay Park Square.
  • Nearly 3 million views across platforms amplified the video, with FOX 11 and NBC 26 reporting tips and trying to contact the couple who recorded the TikTok video.
  • Cinnabon publicly condemned the behavior as unacceptable and said it does not reflect company values, adding it takes the situation seriously and remains committed to treating guests with dignity.
  • The incident comes amid heightened tensions after public comments targeting the Somali community by President Donald Trump, with an estimated 260,000 Somali Americans in the U.S. and 84,000 in Minneapolis-St. Paul.
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Cinnabon worker fired after racist outburst directed at customers goes viral

A Cinnabon worker in Wisconsin has been fired after a racist outburst directed at two customers went viral.

·United States
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Journal Sentinel broke the news in Milwaukee, United States on Saturday, December 6, 2025.
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