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Asda Latest Supermarket to Introduce the ‘£13 Rule' with Date Set

Asda invests £80 million to raise hourly pay by 4% for 110,000 retail staff, exceeding inflation and aligning with sector wage increases by July.

  • Asda announced an £80 million investment to raise hourly pay to £13.10 for around 110,000 store workers, representing a 4% uplift implemented in two stages beginning in April.
  • The increase follows Asda's 2021 acquisition by TDR Capital and the Issa brothers, during which hourly pay has risen around 40%, and now sits 0.8% above the 3.2% inflation figure recorded by The Office for National Statistics.
  • Chief People Officer James Goodman said store staff remain central to the Formula for Growth turnaround plan, calling the investment an "above inflation pay award."
  • Rival supermarket giants including Tesco, Sainsbury, Lidl, and Aldi have announced pay increases over recent weeks, reflecting intensifying competition for frontline grocery staff.
  • Beyond pay increases, Tesco is implementing a new domestic abuse policy later this year that includes up to three days of paid leave for staff experiencing abuse.
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21 Articles

The Northern EchoThe Northern Echo
+8 Reposted by 8 other sources
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Asda announces pay rise for all 110,000 supermarket staff from next week

Asda said the "pleasing" news represents an £80 million investment.

·County Durham, United Kingdom
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examinerlive.co.ukexaminerlive.co.uk
+4 Reposted by 4 other sources
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Asda latest supermarket to introduce the ‘£13 rule' with date set

The supermarket’s increase will apply to around 110,000 hourly-paid workers across stores and convenience formats

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Drapers broke the news in on Tuesday, March 24, 2026.
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