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Asda To Rebrand Peterborough As George Concept Store
Asda has confirmed that Peterborough will be the next location to unveil its stand-alone George concept store, as the retailer progresses plans to rebrand 10 Asda Living stores across the UK this year. The store at Brotherhood Shopping Park will be transformed into a dedicated George destination, becoming the first Asda Living site to relaunch under the new format in 2026. The move follows the opening of the first two stand-alone George stores i…
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Asda To Rebrand Peterborough As George Concept Store
Asda has confirmed that Peterborough will be the next location to unveil its stand-alone George concept store, as the retailer progresses plans to rebrand 10 Asda Living stores across the UK this year. The store at Brotherhood Shopping Park will be transformed into a dedicated George destination, becoming the first Asda Living site to relaunch under the new format in 2026. The move follows the opening of the first two stand-alone George stores i…
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