Asda Will Introduce Major Change in UK Supermarkets This Week
The supermarket said the labels will cover 20 bakery items and help customers see allergen information without scanning codes.
- Asda is rolling out Vusion electronic shelf-edge labels in 142 Asda Express stores this week, displaying allergen and calorie information for 20 loose bakery items to ensure compliance with Natasha's Law.
- Natasha's Law, introduced in October 2021, honors 15-year-old Natasha Ednan-Laperause, who died after eating a Pret a Manger baguette containing undeclared sesame seeds.
- Tom Clark, retail operations manager at Asda, said the launch is "a significant step forward in making food information clearer, more accessible, and compliant for our customers."
- Separately, Asda Rewards members can now access a new Grocery and Fuel Bonus, receiving 5p off per litre of fuel by spending £40 or more in-store.
- Available at 321 Asda supermarkets and Asda Express stores with Asda-branded fuel through July 31, the promotion could save motorists filling a 60-litre tank up to £3 per fill.
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News & Star
Asda rolls out allergy-safe bakery labels and money off fuel for shoppers
The supermarket chain will begin displaying the information on electronic shelf-edge labels in Asda Express
Asda Introduces Natasha’s Law Allergen Warnings On ESLs In C-Stores
Asda has rolled out Natasha’s Law allergen information for loose bakery products on electronic shelf labels (ESLs) across over 140 of its Express convenience stores. Natasha’s Law was introduced in 2021 and is a regulation focused on food allergen labelling (more…) The post Asda Introduces Natasha’s Law Allergen Warnings On ESLs In C-Stores appeared first on KamCity.
Asda launches Natasha’s Law information for bakery products on Vusion ESLs at Express stores
Asda reports the launch of Natasha’s Law allergen and calorie information for bakery products on Vusion electronic shelf edge labels across 150+ of its Express stores. Natasha’s Law, introduced in October 2021, is regulation focused on food allergen labelling in the UK. It is named after Natasha Ednan-Laperouse, who died aged 15 after eating a baguette containing sesame seeds to which she was allergic. Sesame wasn’t listed as an ingredient on th…
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