Asda announces Lincoln store rebrand as George roll-out continues

Asda announces Lincoln store rebrand as George roll-out continues

Asda has announced that Lincoln will be the next location to unveil its new stand-alone George concept store, continuing the roll-out of 10 Asda Living store rebrands across the UK this year. The Lincoln store, located on Valentine Retail Park, will be transformed into a dedicated George destination, becoming the fourth stand-alone George store and the second to launch in 2026. The move builds on the strong performance of earlier concept stores,…