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Chiikawa, Brainrot and Naphtha Make 2026 Buzzword Shortlist

Summary by The Japan Times
This year's buzzword nominees offer a glimpse into a year defined by technology, economic uncertainty and internet memes.

4 Articles

Lean Left

The 30 nominated words for the "2026 T&D Insurance Group New Words and Buzzwords Award" (selected by "Basic Knowledge of Contemporary Terms"), which recognizes words that reflect the social trends of the year, were announced on the 5th. Among them was the "Chiikawa (phenomenon)" from this year's hit anime...

·Tokyo, Japan
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The list of 30 nominated words for the "2026 T&D Insurance Group New Words and Buzzwords Award" (selected by the Basic Knowledge of Contemporary Terms) was announced on the 5th, including the hit song title "Suki Sugite Metsu!" (I Love You So Much I Could Die!), the hugely popular "Chiikawa (phenomenon)," and a new debut this spring...

·Osaka, Japan
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This is a segment where we interview people in Hiroshima to find out what's on their minds. There are less than two months left in the year. Soon the nominees for this year's "New Words and Buzzwords Award" will be announced, but what kind of words will be nominated? We asked people in Hiroshima. [Teenage Male] "Like marker charms. I bought a Winnie the Pooh one the other day and I'm using it attached to my pencil case." Q: Do you have one? "Yes…

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FNN.jpプライムオンライン broke the news on Thursday, November 5, 2026.
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