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As World Cup 2026 Kicks Off, Pressure Grows on FIFA to Review Coca-Cola Sponsorship
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As World Cup 2026 Kicks Off, Pressure Grows on FIFA to Review Coca-Cola Sponsorship
The Kick Big Soda Out campaign is renewing calls for FIFA and other sporting organisations to review partnerships with sugary drink companies, reigniting a wider debate about health, sustainability and responsible sponsorship in sports. As the 2026 FIFA World Cup kicks off across Canada, Mexico and the United States, a coalition of global health experts and advocates is renewing calls for FIFA to review its partnership with Coca-Cola. Campaigner…
While Greenpeace criticises FIFA's sponsors and greenwashing, foodwatch accuses Coca-Cola of child marketing.
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