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As WNBA popularity soars, player salaries remain a big hurdle for the league to address

  • Breanna Stewart, a WNBA All-Star, begins her ninth season as the league undergoes a third round of collective bargaining negotiations in 2025.
  • Players opted out of the current agreement two years early, seeking a fairer pay structure amid the league’s expanding revenue from sponsors and media rights.
  • The WNBA is booming with growing popularity and more teams, but player salaries remain a small fraction of the league’s revenue and lag far behind the NBA.
  • The upcoming 11-year, $200 million per year media deal starting in 2026 could increase revenue, but no WNBA player has earned close to $1 million in salary to date.
  • While players like Stewart hope for unprecedented salary growth, negotiations face challenges, and players have expressed willingness to sit out if fair compensation is not reached.
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As WNBA popularity soars, player salaries remain a big hurdle for the league to address

Breanna Stewart will start her ninth WNBA season in a few days. The New York Liberty All-Star and WNBA champ has been around the league long enough to watch her peers fight for visibility. She's seen only a small uptick…

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The Hamilton Spectator broke the news in Hamilton, Canada on Wednesday, May 14, 2025.
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