As regenerative agriculture gains momentum, report warns of “greenwashing”

As regenerative agriculture gains momentum, report warns of “greenwashing”

Editor's note: This story was originally published in The New Lede, a journalism project of the Environmental Working Group, and is republished here with permission.Billed as a type of food system that works in harmony with nature, “regenerative” agriculture is gaining popularity in US farm country, garnering praise in books and films and noted as one of the goals of the Make America Healthy Again movement associated with new Health and Human Se…

As regenerative agriculture gains momentum, report warns of "greenwashing"

Billed as a type of food system that works in harmony with nature, “regenerative” agriculture is gaining popularity in US farm country, garnering praise in books and films and as one of the goals of the Make America Healthy Again movement associated with new Health and Human Services Secretary Robert F. Kennedy Jr. Proponents of regenerative farming say the practice can mitigate harmful climate change, reduce water pollution, and make foods more…

Why Green Doing Beats Greenwashing: James Payne on Climate Strategy, Innovation & Leading with Purpose

James Payne is a renowned sustainability & environment speaker and a leading expert on systems innovation, regenerative business, and climate strategy. As Director of Transformational Strategies at Forum for the Future, he advises global organisations on how to lead with purpose in the face of growing environmental and social complexity.  In this interview, James shares his perspective on the mindset shift needed for net-positive transformation,…

"The market and the financialization of Nature are the problem, and can never be the solution!"L'article Activists invite themselves to the greenwashing forum appeared first on Against Attack.

The Sustainable Hoax: 9 Major Brands caught-in-the-act Greenwashing

This article is written by a student writer from the Her Campus at Casper Libero chapter. Greenwashing is a misleading marketing strategy used by companies to project a false image of sustainability and environmental responsibility — whether through advertising campaigns, hiding data, or placing misleading/uncertain information on product labels to improve their reputation by taking advantage of consumers’ growing environmental awareness. Busine…