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Super Bowl Hot Take: Fanatics Sportsbook Made a Winning Bet on Kendall Jenner
Kendall Jenner uses the Fanatics Sportsbook ad to humorously highlight the 'Kardashian Curse,' inviting fans to bet on her exes' sports outcomes via the app.
- On Feb. 8, 2026, Kendall Jenner, 30-year-old model and part of the Kardashian clan, headlines a 30-second Fanatics Sportsbook commercial during Super Bowl 60's national broadcast in San Francisco.
- The campaign leans on the long-running `Kardashian Curse` internet theory, with the family dismissing it as sexist, as Fanatics turns it into a marketing strategy.
- Jenner dramatizes the lore by showing her tossing matches into exes' jerseys from the Lakers, 76ers, and Clippers, joking she funded her lifestyle by betting against them, and revealed her Patriots wager on The Tonight Show.
- Fans on social media flooded platforms claiming the New England Patriots were doomed after Kendall Jenner's backing, while Robert Kraft, Patriots owner, dismissed the curse and thanked her for her support.
- Fanatics invited bets on the Patriots and Seahawks, reviving the internet theory linking exes like Lamar Odom, Kris Humphries, and Ben Simmons to the 'Kardashian Curse,' which is now discussed at NFL leadership levels.
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Kendall Jenner Bared Her Abs In A Plunging Crop Top At The Super Bowl
Monica Schipper/GA/The Hollywood Reporter/Getty ImagesSuper Bowl Sunday is one of the best days of the year for sports fans and buffalo chicken dip enthusiasts alike — but fashionistas can also find a reason to tune into the big game. As the Seattle Sea Hawks faced off against the New England Patriots on Sunday, Feb. 8, Bad Bunny took to the stage with an electric halftime performance, dressed in head-to-toe Zara. Plus, during his performance, C…
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Coverage Details
Total News Sources13
Leaning Left5Leaning Right0Center3Last UpdatedBias Distribution63% Left
Bias Distribution
- 63% of the sources lean Left
63% Left
L 63%
C 37%
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