As Coles slashes its product range, will well-known brands disappear from supermarket shelves?

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Coles slashes its product range, but why?

In cutting the range of items on offer Coles is moving closer to Aldi and Costco’s strategy to grow exclusive brands and limit product range. As Coles slashes its product range, will well-known brands disappear from supermarket shelves, asks FLAVIO MACAU. Coles is reducing its product range by at least 10%, a move that has sparked public backlash and renewed discussions about the role of supermarkets in the cost-of-living crisis. In cutting the…

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As Coles slashes its product range, will well-known brands disappear from supermarket shelves?

Hitra/ShutterstockColes is reducing its product range by at least 10%, a move that has sparked public backlash and renewed discussions about the role of supermarkets in the cost-of-living crisis. In cutting the range of items on offer Coles is moving closer to Aldi and Costco’s strategy to grow exclusive brands and limit product range. The goal is to boost profitability by reducing costs, increasing sales, and increasing control over the supply …

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Will Coles’ product cull remove popular brands from shelves?

Coles is reducing its product range by at least 10 per cent, a move that has sparked public backlash and renewed discussions about the role of supermarkets in the cost-of-living crisis. In cutting the range of items on offer Coles is moving closer to Aldi and Costco’s strategy to grow exclusive brands and limit product range. The goal is to boost profitability by reducing costs, increasing sales, and increasing control over the supply chain. Col…