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As Americans drink much less wine, kosher demand stays strong

Kosher wine sales rose 5% this year, driven by ritual use and growing quality recognition, while overall U.S. and global wine consumption declines by up to 12%, industry experts said.

OXNARD, California — On Friday nights, in Jewish homes around the world, a familiar ritual unfolds: a blessing over wine, poured into a cup and passed around the table. That ritual, multiplied during Passover, may help explain why kosher wine is holding steady even as the broader wine industry struggles. Across the United States and globally, wine consumption is declining. Baby boomers, long the industry’s most reliable customers, are aging out …

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Jewish Telegraphic Agency broke the news in on Monday, March 23, 2026.
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