Arthaland pivots to mid-market housing to dodge industry glut

Arthaland pivots to mid-market housing to dodge industry glut

Arthaland Corp., the boutique green developer controlled by the Po family, is expanding deeper into the mid-market residential segment to diversify from its traditional luxury portfolio and capture broader demand amid an industry-wide supply glut.Oliver L. Chan, Arthaland executive vice president and chief sustainability officer, said the company is targeting ₱2.3 billion in sales from the newly launched third tower of its Una Apartments project…