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Arizona Accuses L’Oreal of Concealing Cancer Risks Linked to Hair Relaxers
The complaint says the companies marketed relaxers to Black women for decades while studies linked regular use to doubled ovarian cancer risk.
On Thursday, Arizona Attorney General Kristin Mayes filed a lawsuit against L'Oréal and SoftSheen-Carson, alleging the manufacturers failed to disclose cancer risks linked to their chemical hair relaxers; Arizona is the first state to sue over these claims.
Mayes claims the companies marketed these products to Black and Brown women since the 1970s by touting 'Eurocentric beauty standards,' while failing to warn of increased uterine and ovarian cancer risks identified in decades of research.
The complaint emerges as the manufacturer faces more than 12,000 similar lawsuits consolidated in Chicago federal court, highlighting safety concerns within a $718 million industry that markets heavily to Black consumers.
L'Oréal maintains its products undergo rigorous safety reviews and asserts the claims lack legal or scientific merit, while Arizona is seeking financial penalties and a court order requiring cancer warnings on packaging.
Victims may file complaints with the Attorney General's Office online at www.azag.gov/consumer, or by calling Phoenix at 602-542-5763, Tucson at 520-628-6648, or toll-free at 800-352-8431 for other locations.
The cosmetics manufacturer L'Oreal is again accused of alleged breaches of consumer protection. Already in 2022, a US health study accused the company of marketing carcinogenic products. This time, hair straighteners are in the focus.
Arizona files lawsuit against L'Oreal over cancer risk from hair straighteners Arizona accused L'Oreal of hiding cancer risk from hair straighteners<p>. Companies face fines and bans
sale without warning.</p>