Ari Emanuel’s Holding Company MARI Acquires TodayTix
TodayTix’s platform with 20 million members enhances MARI’s reach in live events, aiming to transform event engagement across sport, art, lifestyle, and entertainment sectors.
5 Articles
5 Articles
Ari Emanuel’s Holding Company MARI Acquires TodayTix
MARI, the global events and experiences company newly launched by Ari Emanuel, has acquired TodayTix from private equity firm Great Hill Partners. The mobile and digital ticketing company for Broadway and other live cultural experiences and performing arts is Mari’s latest deal after buying IMG’s portfolio of tennis events including the Miami Open and Madrid […]
TodayTix Acquired By Ari Emanuel's Live Events Venture MARI
The theater ticketing platform TodayTix, widely used with Broadway and West End productions, has been acquired by Ari Emanuel's live events venture, MARI, according to The Hollywood Reporter. MARI's portfolio includes the Miami Open presented by Itaú, Mutua Madrid Open, Frieze, and Barrett-Jackson. Emanuel described the acquisition as a “technology engine” for his portfolio. TodayTix Group’s Co-Founder and CEO Brian Fenty will continue to lead t…
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