US EditionAdvertising Campaign in Argentina: with a Documentary, Personal and Flow Revive the Flame that Calls
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La Llama que Llama was an advertising icon of the 1990s that marked an entire generation. Telecom’s advertising, which sought to promote long-distance calls, had such a huge impact that today the puppets and iconic phrases such as “Call Chamot” are fondly remembered. More than 25 years after its debut, it returns to the Flow screens of the hands of Personal with real puppets, the original voices of the 90’s and the usual humor. Such is the fury …
Advertising Campaign in Argentina: with a Documentary, Personal and Flow Revive the Flame that Calls
Don by Havas. The original advertising campaign was broadcast between 1997 and 2002 and was created by Agulla & Baccetti for Telecom Argentina. The new documentary was developed strategically and produced integrally by Don by Havas together with Staff and Flow. According to Kantar, 74% of consumers in Latin America declare feeling greater affinity for brands that appeal to nostalgia in their communication. A week ago, Merca2.0 advanced the retur…
La Llama que Llama, the character who successfully led the advertising campaigns of Telecom Argentina in the late 1990s, is back. It arrives this February 27 as an entertainment series, with short-lived episodes, to the VOD catalogue of Personal Flow, the TV Paga service of the telecommunications operator Personal, belonging to Telecom. On the occasion of the launch, Personal developed this February 25 an event in the town of Huacalera, province…
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