DTI: Advertising Permit Rules only Draft, Won’t Be Enforced
5 Articles
5 Articles
Aquino opposes proposed ad permit
SEN. Bam Aquino voiced strong opposition Friday to a proposed regulation by the Department of Trade and Industry (DTI) that would require businesses to secure permits before releasing advertisements and sales promotions.Aquino warned that such a measure could further burden micro, small, and medium enterprises (MSMEs) and online sellers already grappling with rising operational costs.Under the proposed Department Administrative Order (DAO), b…
Bam Aquino opposes planned DTI move to mandate permits for all business ads, says costs to impose additional burden on MSMEs
Protect small businesses. Protect online sellers. Senator Bam Aquino expressed opposition to the Department of Trade and Industry’s (DTI) proposed Department Administrative Order (DAO) requiring mandatory permits for advertisements and sales promotions before publication. He warned that it could further burden micro, small, and medium enterprises (MSMEs) and online sellers already struggling with the oil
DTI wants businesses to secure permit for ads and promos
The DTI is in hot water anew after proposing that businesses are required to secure a permit before publishing any ads and promos online. This was opposed by Senator Bam Aquino, explaining that this would impose new burdens on MSMEs and online sellers. In the said administrative order, DTI wants all businesses to file for an advertising permit 30 days before running online ads or promos AND pay Php 975 per online ad material—on top of the 12% VA…
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