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We Can't Stop Raving About Apple's New MacBook Neo — and Amazon Just Surprised Us with Its First-Ever Price Cut

Apple's launch-day rollout begins with in-store pickups in Australia and deliveries starting for the MacBook Neo, iPhone 17e, and Studio Display XDR, expanding globally soon.

  • On Wednesday, March 11 Apple began launch‑day deliveries in Australia and New Zealand for the MacBook Neo, iPhone 17e and Studio Display XDR, with Australian Apple Stores as the first pickup points.
  • Following the Australia and New Zealand launch, sales will expand across Asia, the Middle East, Europe and North America, with Target, Walmart, Best Buy and carriers stocking the new models.
  • The MacBook Neo ships with modest but notable specs, including 16 hours of battery life, a 1080p FaceTime HD camera, colour options, and some models show delivery estimates just over a week.
  • Customers who pre-ordered will start receiving orders soon and share impressions on Reddit and MacRumors, which plans hands-on coverage starting tomorrow.
  • Retail promotions and membership perks are shaping buying incentives as Best Buy offers up to $100 in bonus rewards and maintains gift-card discounts for Plus and Total membership tiers, while Amazon posted a first-time MacBook Neo discount.
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MacRumors broke the news in United States on Tuesday, March 10, 2026.
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